How to Plan and Hold a Real Estate Open House
Talk to experienced agents or brokers with experience to find out the days and time of day that have worked best for them for open houses. Check the newspaper and other advertising media to see when others are holding open houses. This is particulary helpful if there are others in the same subdivision or nearby areas, as they will help to generate traffic for you.
Allow time for effective planning and marketing. Generally, allow two or more weeks to get it all together for a successful open house.
Plan for Safety
Don't become a crime statistic during your open house. It happens more than you might think. Plan and prepare with safety at the top of your list.
Market and Promote Your Open House Effectively
- Place a classified ad in the appropriate section for open houses.
- Put up open house signs at the home and directional signs along the way.
- If you subscribe to "Enhanced Listings" features at Realtor.com®, there's a place for open house information.
- For those with a web site and/or web log (blog), place the information there a few days before.
Community calendar web sites are becomming popular. If they allow open house postings, place one.
Place an ad in the subdivision newsletter.
Parking and Curb Appeal are Important
Park your vehicle so that there is plenty of room remaining for visitors. Some will drive by and not return if there is no parking available on their first drive-by.
Curb appeal can't be stressed enough. Make the exterior of the home as attractive as possible. This is critical in the competition for your visitor's time when there are plenty of other homes on their list for the day. Remove debris and clean the porch and entryway.
Place Marketing and Information Materials Conveniently
Near the front entry, but not blocking it, have color brochures, financing information, home operational literature, sold comparables, utility costs, survey plats or any other information that prospective buyers might want.
Make your take-away literature complete and something that will prompt their memory at the end of a tiring day of looking at perhaps dozens of homes.
Do the Very Best You Can at Making the Home's Interior Pleasant and Inviting
For your open house, have the home very clean, the closets organized, some soft music, maybe the smell of bread baking or another pleasant fragrance. In general make the home as appealing as possible.
Hopefully, if your client is interested in home staging, you'll have done this before your open house.
Be Positive, and Have Contract Forms Ready
You never know when a prospect might become a client at an open house. Have the forms or a computer there to prepare documents.
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